Lil B hoists a pair of worn out Vans above his head as enthralled fans scream out, “Thank you Based God!” The music begins to fade and the audience rushes the stage to pose with the rapper; chopsticks and chefs hats in their hand. Soon, Instagram and Twitter will be flooded with photos and hashtags like #BASED and #RARE. These brief euphoric interactions, married to the worldwide web, exemplify Lil B’s character just as much as the hours he spends on stage rapping. His dedication to releasing music has been matched only by his focus on social media and the exploration of his ever-evolving oddball persona. Fans consider him an eccentric artist, embracing new technologies; detractors accuse him of exploiting cheap controversy and viral marketing.
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