Color 9.3SE Collector's Issue Buy This Issue Now

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Shops are the heartbeat of the skate community. They’re the place where every sub-sect of skater goes to get their gear, watch videos, read magazines, and talk shit. From the tech crew that scan every millimeter of the new shoes and grabs the new videos as soon as they are out, to the strange rangers that don’t read mags or watch videos, but needs new 56s every couple months. There is a standard for a core shop. Certain things have become expected when we walk into a 100% skate-only shop. A certain amount of shop branding is expected, if not a full line of clothes, including a hefty amount of shirts and special artist edition products. A talented team that represents the best of local skaters of all types helps promote the shop at every spot they skate. Videos and web clips usually come out with a semi-regularity, reminding the locals that the shop is up to great things. Each of these, including demos, promotional appearances, and all of what is considered normal for a shop to do, has been directly inspired by what FTC has done. Any shop owner who hasn’t been stoked by what FTC have accomplished and built is either delusional or an idiot. Shops worldwide look to FTC as the pinnacle of what a shop can be.