[ o ] BRUNETTI
wordsby jay revelle
While the name ‘Erik Brunetti’ may not ring a bell, the clothing brand ‘Fuct’ surely might. Brought to life by Brunetti in the early 1990s, initially under the domain of World Industries, Fuct grew quickly in popularity. At the time, the streetwear industry was still in its infancy, and the brand rapidly gave skateboarding the new and subversive edge it was ready for. Fuct’s classic circle logo and a plethora of ingenious t-shirt designs became an immediate symbol of skateboarding’s DIY mentality and “fuck the man” ideology. The brand’s groundbreaking language of symbolic representation and sharp, seditious design were the direct result of Brunetti’s passion for voicing beliefs through art and creativity.