In an effort to solidify their brand as something "pioneering" and "culture-shaping", Absolut Vodka recently gave Spike Jonze a bunch of money and complete creative control so that they would be able to stamp his works with their logo.
"It was a pretty incredible opportunity, they (ABSOLUT) didn't give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn't like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them. I got to make my first love story. It's about the relationship between two robots living in Los Angeles".
The short film is titled "I'm Here"; a 30-minute love story about the relationship between two robots living in L.A. The film premiered at this year's Sundance festival in January and is set for a series of premieres throughout March in the UK. Absolute states that "Ordinary is no place to be" and as such, they're holding the screenings in extraordinary locations:
Feb. 25 London
ncp car park, brewer street
7pm + 8.45pm
Feb. 26 Manchester
shude hill car park
7pm + 8.45pm
Feb. 27 Edinburgh
sovereign house, 10-12 young street
Click here to book a ticket. Seating is limited!